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Madrinas Coffee introduces fair trade organic cold brew coffee line

DBR Staff Writer Published 15 July 2016

Madrinas Coffee announced the launch of two flavors of Fair Trade Organic Cold Brew RTD coffees, packaged in shelf stable 16 oz. cans.

The coffee company, founded in St. Louis, MO by the Davis family, has partnered with natural foods & grocery retailers around the Midwest to introduce the line. Mariano's Fresh Markets in Chicago, Metro Market's in Milwaukee, Kowalski's in Minneapolis, and Schnucks in St. Louis are among the retailers carrying the brand.

Madrinas Coffee president and co-founder Justin Davis said: "Our Fair Trade Organic Cold Brew line gives Madrinas a bolder, more potent coffee offering for serious coffee-heads like us.

"We feel that most of the traditional Cold Brew coffees currently on the market can be too overwhelming and concentrated to drink everyday.

"Madrinas FTO Cold Brews drink smooth and sessionable, making them a great daily coffee option. And since our brand is all about using #coffee4fuel, drinkability everyday was the top priority in developing the line."

As serious coffee-heads, the Madrinas Coffee team only crafts coffees they believe in using themselves.

Madrinas Coffee vice president and co-founder Alex Davis said: "We're very strict critics on what constitutes great, drinkable coffee. Madrinas FTO Cold Brews are the #coffee4fuel that we use to power the 12, 15 hour days we spend building the brand.

"On Tuesday I woke up in Chicago and was on the road to Madison by 4:30 am to set a new store. That night I checked in on a sampling event in Milwaukee and then made it back home to Chicago by midnight. My #coffee4fuel for marathon days like these is a minimum of two cans of our FTO Cold Brew."

Source: Company Press Release