Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
Non-alcoholic
Soft Drinks
Return to: DBR Home | Non-alcoholic | Soft Drinks

MillerCoors launches lightly-carbonated hard iced tea

DBR Staff Writer Published 09 August 2016

MillerCoors has debuted Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavor, in select markets.

Over 85 percent of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a nice kick.

A distinct departure from sweet tea flavors, Easy Tea is a refined, brisk and less sweet iced tea with 5.0 percent alcohol by volume.

Easy Tea marketing manager Melissa Wagamon said: "We're excited to bring people a hard iced tea with just the right amount of sweetness.

"The name says it all. The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends."

Easy Tea, which will be sold in 24 oz. cans at select liquor and convenience stores, will be available beginning August 1 in the following states: Connecticut, Delaware, Kentucky, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Rhode Island, Vermont and Wisconsin. 



Source: Company Press Release