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Mountain Dew Kickstart doubles lineup with new flavors

DBR Staff Writer Published 15 January 2014

Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mtn Dew Kickstart flavors developed for nighttime consumption.

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus electrolytes for taste. With only 80 calories per 16 oz. can and just the right amount of kick, Mtn Dew Kickstart is the ideal beverage to get you ready for whatever the night will bring.

"Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," said Greg Lyons, Vice President of Marketing at Mountain Dew. "Whether it's an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mtn Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade drop in retail stores nationwide today. Meanwhile, five Mtn Dew Kickstart "Night Machines" are hitting the street across the U.S. to give fans an opportunity to taste the new flavors.

Dubbed one of PepsiCo's most successful beverage product launches in the past 10 years, Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch were introduced to offer consumers an entirely new alternative to traditional morning beverages. Retail sales for Mtn Dew Kickstart have already surpassed $150 million since it was introduced in 2013.

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