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Mountain Dew reintroduces Mtn Dew Baja Blast in US

Published 10 April 2015

Mountain Dew is set to reintroduce Mtn Dew Baja Blast, a tropical lime flavored beverage, in the US.

Mtn Dew Baja Blast was introduced 11 years ago exclusively at Taco Bell in the US. It will be reintroduced on 20 April 2015.

The company has also introduced Mtn Dew Sangrita Blast, a citrus punch beverage that is currently available only at Taco Bell. It is being sold for a limited time in bottles and cans.

Mountain Dew vice president of marketing Greg Lyons said: "Mountain Dew has always been committed to having ongoing conversations with our loyal fans and really listening to what they want.

"After seeing the excitement DEW Nation had with last year's surprise announcement of Mtn Dew Baja Blast coming to shelves, there was no question we had to bring it back."

Mtn Dew Baja Blast has generated more than $1bn in retail sales since its introduction.

Mountain Dew is a product of PepsiCo Americas Beverages.

It is available in more than 200 countries and territories across the globe.