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Nespresso launches first coffee from South Sudan

Published 08 October 2015

Nespresso has launched its first ever coffee to be exported from the new country of South Sudan. Called Sukuja ti South Sudan, the coffee is claimed to be rare and unique and is the first significant non-oil export from the country and represents a step towards rebuilding the economy, which has been torn by political upheaval.

Coffee drying in south Sudan

The single-serve coffee maker will initially market the Suluja ti South Sudan coffee capsules to Nespresso Club members in France, in limited volumes.

Suluja ti South Sudan derives its meaning from the indigenous language kakwa meaning 'Beginning of South Sudan'. The Suluja ti South Sudan coffee is made only using Robusta coffee. It features a bold silky texture coupled with intense aromas of dried cereals and subtle woody taste that claims to deliver a unique taste to the consumer.

Nespresso sees the launch as a long-term investment to help restore the coffee industry in South Sudan hence, is not expecting to get a return on investment for several years.

The South Sudan initiative is a part of Nespresso's Creating Shared Value approach.

South Sudan has had a history of coffee cultivation which has been marred by the political conflict in the region. To renew the coffee industry in South Sudan, Nespresso has been working in collaboration with US-based non-profit organization TechnoServe since 2011. The brand has worked with 500 local farmers in Sudan to help restore coffee cultivation and production in the war-torn nation.

Nespresso has invested around CHF700,000 in the Yei region of the country and plans to further invest CHF2.5m ($2.6m) to provide support to thousands of farmers in Sudan over the next few years.

Under the Nespresso AAA Sustainability Program, the brand has already established three new coffee cooperatives, which have received backing to facilitate farmer mobilization and infrastructure development. The initiative also led to the establishment of three wet mills, and two coffee nurseries.

With the collaboration of Nespresso and TechnoServe, coffee cultivation and commercialization in the South Sudan region is expected to generate income that will spur the development of the coffee farmers and their families.

South Sudan is known as the cradle of coffee, where coffee grows wildly.

Separately, Nespresso opened a production facility in Switzerland to expand its production line of Grands Crus for the VertuoLine machine along with manufacture of its classic Nespresso capsules.

Image: South Sudan farmers to benefit from the Nespresso initiative. Photo: Courtesy of TechnoServe.