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Nestlé Coffee-mate brews up partnership with Keurig

DBR Staff Writer Published 03 July 2014

Keurig Green Mountain, a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and Nestlé USA, a division of Nestlé, the world's leading nutrition, health and wellness company, announce a multiyear agreement to bring NESTLÉ COFFEE-MATE branded coffee with creamer to K-Cup packs for the Keurig brewing system.

Nestle Coffee-mate is the first brand to offer a 2 in 1 K-Cup pack for hot coffee - combining roast and ground coffee with branded creamer.

The companies plan to launch the new Nestlé Coffee-mate 2 in 1 K-Cup packs in Original and French Vanilla flavors on Keurig.com in fall 2014 and in stores in spring 2015. A reinvention of the coffee routine, Nestlé Coffee-mate 2 in 1 K-Cup packs contain a special combination of coffee and creamer for an even more convenient way to create a rich, creamy, delicious cup of coffee.

The Nestlé Coffee-mate 2 in 1 K-Cup packs will be available to grocery, mass and specialty retail channels throughout the United States, as well as at Keurig.com.

"We're excited to welcome Coffee-mate into our ever expanding Keurig family of brands," said John Whoriskey, President, U.S. Sales & Marketing of Keurig. "As a company, we're dedicated to bringing new innovation and flavor combinations to our Keurig brewer users. With a beloved consumer brand like Coffee-mate in K-Cup packs, we hope to make consumers' coffee routines that much simpler while delivering the great taste they expect."

Since it was introduced as the first non-dairy creamer in 1961, Nestlé Coffee-mate has been transforming ordinary cups of coffee into rich, creamy, every-day delights for generations. Offering more than 20 flavors in both liquid and powder creamer options, Coffee-mate helps every coffee lover create their perfect cup of coffee. Soon, consumers will be able to enjoy that perfect cup with Coffee-mate like never before, with Keurig's consistency and simplicity.

"Coffee-mate's partnership with Keurig is a natural fit since one-fourth of all Keurig users cream their coffee with Coffee-mate¹," said Rob Case, President of the Nestlé Beverage Division, Nestlé USA. "We're always looking at new, innovative ways to deliver convenience and enjoyment - by combining signature Coffee-mate creamer and roast & ground coffee into one single serve K-Cup pack, Keurig consumers can have their perfect cup at the touch of a button."

Keurig brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. The Keurig single cup brewing system was recently recognized as the "Brand of the Year" in the single serve coffee maker category in the 2014 Harris Poll EquiTrend Equity Study.

For the third consecutive year, the Keurig system has received the highest ranking in the coffee maker category based on consumers' perceptions of familiarity, quality, and purchase consideration, a selection of several qualifying elements evaluated.

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