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Oogave launches LOCA diet soda line in US

DBR Staff Writer Published 31 May 2013

Oogave, a US-based organic soda company, has introduced the all-natural diet soda line, LOCA, to be distributed through Fresh Market stores across the US and Whole Foods stores in Northern California.

LOCA is sweetened with agave nectar and stevia and contains 10cal per can.

Produced in Cola, Root Beer and Ginger Ale flavors, the soda is packaged in six packs of 12oz cans.

Oogave president Gannon Merrell said: "We felt there was a void in that market for good-tasting options. That led us to create LOCA and we are very excited to share our new line with existing Oogave drinkers as well as those who are new to the brand."

The soda maker will also expand its original Oogave soda distribution to Super Target stores nationwide and at select Whole Foods Rocky Mountain Region stores.