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Oteas launches new tea range in UK

Published 28 October 2015

New tea infusions line Oteas has launched its tea range in the UK market. The selections of teas fit into all the major tea categories including white, green, Olong, black, herbal, fruit and detox teas.

The tea infusions are sourced from all over the world including India, Sri Lanka, China and Japan. Oteas is entering the growing market for tea in the UK which is estimated to be worth £700 - 800 million (2014 Mintel).

As consumers are becoming more health conscious the herbal tea sector has seen significant growth with people cutting the caffeine in quest for healthier options. Paresh Thakkar, Managing Director of Oteas "There is definitely a growing demand for premium good quality tea in the UK and we saw an opportunity to offer consumers a unique tea experience where they can see the quality of the tea as it's being infused in our high quality modern pyramid tea bags, the taste cannot be compared to traditional tea formats. The rise of fruit, herbal and green teas are encouraging consumers to diversify their consumption habits and with the added health benefits people are proactively swapping standard tea for healthier alternatives without milk."

Thakkar has been in the food & drink industry for a number of years from a start-up where he represented some of the top food companies in the USA such as Pace Foods, Austin Quality Foods, Snyder's of Hanover and Nantucket Nectars dealing with all the major supermarkets and wholesale distribution outlets. More recently he also launched a coconut water brand to the UK market Koka Nata.

Oteas are now available through the companies officially website (www.o-teas.com) and will soon be available in grocery retailers and independent health food stores. The company's Master Blender Mr. Jay Perera who has over 25 years' experience in the Tea market, prepares the tea selections and the master blends.

The Tea brand has launched with a range of 16 different blends along with 5 Organic blends which include English Breakfast tea, Date & Lime tea, Green tea with jasmine, lemongrass, ginger & cinnamon tea, organic lemon & rosemary tea and rooibos orange flavoured tea among others. 120 blends in total which include seasonal blends have been created which will be added to the full range. The Oteas range of blends have exciting retail outlets planned of Oteas tea stores which will sell the full range of blends as well as gift packs, where consumers will get to trial their tea before purchase. The teas come in two formats tins which are perfect for gifts and plastic pouches, adaptable depending on the needs of the retailer.



Source: Company Press Release