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Peet's Coffee expands ready-to-drink portfolio

Published 26 June 2018

Peet's Coffee has expanded its ready-to-drink portfolio with the debut and US launch of iced espresso.

 Peet's True Iced Espresso is a line of shelf-stable canned iced espresso flavors inspired by top-selling drinks in Peet's coffeebars: Black and White, Vanilla Latte, Caramel Macchiato, and Mocha. 

The Peet's True Iced Espresso line reflects the brand's commitment to Coffee First by delivering a prominent coffee taste using better ingredients.

The dark roast single-origin Colombian espresso used in Peet's True Iced Espresso offerings provides such deep roasted sweetness that minimal sugar and calories are needed for a pure coffee indulgence. Peet's worked hard to ensure this newest line of ready-to-drink (RTD) coffee meets the same high-quality standards that the company has upheld for the over fifty years since Alfred Peet launched a craft coffee revolution in 1966. 

Peet's Coffee Coldcraft marketing and innovation director Gretchen Koch said: "Iced espressos in Peet's coffeebars are incredibly popular, representing over forty percent of our cold coffee sales. After the success of bottling our signature cold brew, we are excited to introduce a premium RTD iced espresso that can be enjoyed anywhere. It was not easy to craft a canned shelf-stable coffee that is worthy of Alfred Peet's name.

“We focused on sourcing high-quality, clean ingredients and fine-tuning the production method to ensure a creamy coffee experience on par with the iced espresso beverages handcrafted by Peet's baristas. By using better ingredients, our Peet's True Iced Espresso has twenty-five percent fewer calories per ounce and forty percent less sugar per ounce than the category leader, making it the perfect coffee for on the go.”

Peet's Ready-to-Drink Coming in Cold to a Store Near You

Peet's True Iced Espresso joins an existing portfolio of bestselling, RTD beverages from Coldcraft, the Peet's business unit dedicated to the innovation, production, and delivery of RTD and keg craft beverages.

The following flavors are between 100 and 130 calories, feature hormone-free milk and pure cane sugar that ranges from 10 to 17 grams, and come in 8-fluid-ounce cans with a suggested retail price of $2.99:

Black and White—A lightly sweetened creamy latte.

Vanilla Latte—Smooth blend of espresso, milk and vanilla.

Caramel Macchiato—Rich, buttery caramel and velvety milk meet an intense shot of espresso.

Mocha—Perfect melding of bold espresso, milk and Dutch-processed cocoa for indulgent decadence.

Peet's True Espresso is available starting today at grocery locations throughout the United States, such as Kroger, Albertson's and Safeway, as well as on Peets.com. Additional locations to come throughout Summer 2018.

Source: Company Press Release