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Pepsi Next launches in Canadian stores

DBR Staff Writer Published 06 March 2014

Pepsi Next - a new, naturally sweetened cola with 30% less sugar than the leading regular cola -- arrives on Canadian store shelves beginning this week, with an invitation from the Pepsi brand to 'Taste It To Believe It'.

Debuting in Canada at the 2014 Tim Hortons NHL Heritage Classic™ (of which Pepsi was the official soft drink), Pepsi Next cola was tasted by tens of thousands of eager consumers who tried the new cola beverage for the first time.

"This is the first cola in Canada that is naturally sweetened, has 30% less sugar and calories with great cola taste" said Ryan Collis, Director of Marketing for PepsiCo Beverages Canada. "Response to the taste of the product and the fun interactions we had with consumers during our launch weekend were overwhelmingly positive."

Pepsi Next cola is sweetened with sugar and stevia extract -- a natural sweetener that comes from the leaves of the stevia plant - and contains 100 calories per 355mL can; 30% less calories than the leading regular cola.

Vancouver Tastes It and Believes It

The Pepsi Next brand made a splash in Vancouver over the weekend as experiential sampling teams showed up in unexpected places surprising Canadians with a chance to score 2014 Tim Hortons NHL Heritage Classic™ tickets and inviting them to be among the first in Canada to taste this new cola. Pepsi Next "Naturally Sweet Seats", special chairs made from hockey sticks and signed by Canucks players, were toured through the streets of Vancouver and given away as part of the fun.

"The Pepsi brand DNA is about living in the moment, with the excitement of now, and we wanted to launch Pepsi Next in a way that celebrates that spirit," said Collis.

Pepsi Next cola will be available in 591mL bottles and 12-packs of 355mL cans everywhere Pepsi products are sold.

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