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PepsiCo calls Naked Juice lawsuit as baseless

DBR Staff Writer Published 07 October 2016

PepsiCo has dismissed a US lawsuit relating to its Naked Juice products as baseless.

Filed by the Center for Science in the Public Interest (CSPI), the lawsuit alleged that PepsiCo has been making false and misleading claims to consumers about its Naked Juice drinks.

The CSPI filed a class action complaint in the US District Court for the Eastern District of New York.

Plaintiffs in the lawsuit argue that the drinks do not have the ingredient profile represented and instead contain cheaper and less nutritious ingredients like apple juice.

The soft drink giant has hit back to the lawsuit saying that every bottle of Naked Juice clearly displays the constituent fruits and vegetables.

Kale Blazer juice of the Naked Juice range shows that each bottle has 5 ¾ kale leaves as per PepsiCo.

The plaintiffs also alleged that the ‘no sugar added’ claim on the labels was misleading as consumers perceive it as drinks with low sugar, made from low-sugar vegetables and super ingredients.

However, the complaint argued that Naked Juice beverages contain approximately between 6 and 15 teaspoons of sugar compared to a standard Pepsi can which has around 10 teaspoons of sugar.

In its statement, PepsiCo said: “All products in the Naked Juice portfolio proudly use fruits and/or vegetables with no sugar added, and all Non-GMO claims on label are verified by an independent third party.”

The soft drink company also clarified that the sugar content in the product comes from the fruits and/or the vegetables used to make the juice. It also added that the sugar content has been displayed clearly on label for customers to read.

Image : Naked Juice - 100% Juice Smoothie. Photo : courtesy of PepsiCo.