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PepsiCo India introduces new cola variant Pepsi Atom

DBR Staff Writer Published 26 April 2013

PepsiCo India has introduced a new carbonated soft drink - Pepsi Atom – in time for the summer.

Developed in collaboration with its global innovation team, Pepsi Atom is the second cola drink from PepsiCo India portfolio, after the company's flagship brand, Pepsi.

Produced in bold black and blue packaging, Pepsi Atom is available across the country.

The new drink is available in 250ml My Can at an introductory price of INR15 ($0.28), a 500ml PET bottle at INR25 ($0.46) and 200ml returnable glass bottles (RGB) are available in select markets at INR10 ($0.18).

PepsiCo India beverages CEO Gautham Mukkavilli said: "It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment."

PepsiCo India beverage marketing vice president Deepika Warrier said: "From robust distribution to large-scale sampling; high-visibility launch at Pepsi IPL to an insightful and relatable campaign, we have aggressive plans."