PepsiCo India introduces Tropicana Fruit Powders
PepsiCo India has introduced three flavors of Tropicana Fruit Powders - Mixed Fruit, a blend of seven fruit juices, Juicy Orange and Refreshing Lemon - in its Tropicana fruit juice line up.
Priced at INR10 ($0.18) per single serve sachet, the fruit powders will be available in Mumbai, Pune, Chennai and Bangalore.
A single serve sachet of the fruit based powder mix can be added to chilled water to make a glass of 180ml juice based drink.
Tropicana Fruit Powders contain real fruit juice and they do not feature preservatives, artificial colors or artificial flavors.
PepsiCo India colas, juices & hydration marketing senior director Homi Battiwalla said, "With this new and innovative launch of Tropicana Fruit Powders, we are looking at expanding and diversifying our portfolio with offerings that fulfil the need gaps for Indian consumers, basis their local tastes and preferences."
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Soft Drinks Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Buy online from $449
Comments may be moderated for spam, obscenities or defamation.