PepsiCo India introduces Tropicana Fruit Powders
PepsiCo India has introduced three flavors of Tropicana Fruit Powders - Mixed Fruit, a blend of seven fruit juices, Juicy Orange and Refreshing Lemon - in its Tropicana fruit juice line up.
Priced at INR10 ($0.18) per single serve sachet, the fruit powders will be available in Mumbai, Pune, Chennai and Bangalore.
A single serve sachet of the fruit based powder mix can be added to chilled water to make a glass of 180ml juice based drink.
Tropicana Fruit Powders contain real fruit juice and they do not feature preservatives, artificial colors or artificial flavors.
PepsiCo India colas, juices & hydration marketing senior director Homi Battiwalla said, "With this new and innovative launch of Tropicana Fruit Powders, we are looking at expanding and diversifying our portfolio with offerings that fulfil the need gaps for Indian consumers, basis their local tastes and preferences."
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