PepsiCo renews partnership with Vail Resorts
PepsiCo has renewed its multi-year marketing and product distribution partnership with Vail Resorts, a mountain resort operator in the US.
Under the agreement, PepsiCo will continue to serve soft drinks, sports drinks, teas, juices and bottled water such as Pepsi, Mountain Dew, Gatorade, Lipton Iced Teas, Naked Juice and Aquafina.
The company will also be the preferred food supplier with its Frito-Lay, Quaker and Sabra brands.
PepsiCo Foodservice president Tom Bené said: "Our Gatorade and Mountain Dew brands have a long heritage of energizing, engaging and supporting skiing and snowboarding enthusiasts and professionals."
Vail Resorts executive vice-president and chief marketing officer Kirsten Lynch said: "Additionally PepsiCo's involvement in sponsorship of signature events at our resorts like the Dew Tour and Vail Snow Daze concerts truly exemplifies our partnership in elevating the guest experience through marquee events at our resorts."
Vail Resorts, through its subsidiaries, operates the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming.