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PepsiCo to continue selling aspartame-sweetened version of Diet Pepsi online

DBR Staff Writer Published 10 July 2015

PepsiCo plans to continue the sale of aspartame-sweetened version of Diet Pepsi, despite concerns from customers.

pepsi

In April 2015, the American multinational food and beverage giant announced its plan to drop the use of sweetener aspartame in diet sodas, starting August to address consumer concerns over the use of a controversial artificial additive as well as to stop the slump in sales in the US.

The company was forced to swap the sweetener after its consumer survey found that aspartame was the main reason behind Americans avoiding its diet sodas, The Australian reported.

PepsiCo CEO Indra Nooyi told The Wall Street Journal as saying that the company, however, will continue to sell the aspartame-sweetened version online for traditional recipe fans.

Nooyi said that the company will commence selling the diet cola nonaspartame version in late August in the US.

PepsiCo produced new formulation of Diet Pepsi comprising artificial sweetener sucralose as replacement of aspartame as well as acesulfame potassium, another artificial sweetener with zero calories.

Separately, PepsiCo has announced 5.1% increase in organic revenue growth and core earnings per share of $1.32 in the second quarter.

"PepsiCo achieved strong financial performance in the second quarter. We delivered mid-single digit organic revenue growth, strong gross margin expansion and double-digit core constant currency EPS growth," Nooyi added.


Image: Diet Pepsi. Photo: courtesy of PepsiCO.