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PepsiCo to remove aspartame in diet sodas in US

DBR Staff Writer Published 27 April 2015

PepsiCo has announced that it will drop the use of sweetener aspartame in diet sodas, starting August in a bid to address consumer concerns over the use of a controversial artificial additive as well as to stop the slump in sales in the US.

PepsiCo

The company said that it will replace aspartame with a blend of sucralose and acesulfame potassium, a lesser controversial artificial sweetener commonly known as Splenda.

Splenda will be used in Diet Pepsi, Wild Cherry Diet Pepsi and Caffeine Free Diet Pepsi.

The American multinational food and beverage giant was forced to swap the sweetener after its consumer survey found that aspartame was the main reason behind Americans avoiding its diet sodas.

PepsiCo North America Beverages senior vice president Seth Kaufman was quoted by The Australian as saying: "Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering."

The sales of its diet sodas in the US saw a 5.2% drop in the first quarter this year.

Although the US FDA approved the use of aspartame in 1981 citing that there was no substantial proof of its health risk, consumers continue to be wary as they believe that aspartame could cause cancer.


Image: PepsiCo will use Splenda instead of aspartame in its diet sodas. Photo: Courtesy of Naypong/Freedigitalphotos.