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Real Brands to launch HillBilly beverages in Spring 2014

DBR Staff Writer Published 27 February 2014

Real Brands has finalized the initial flavor lineup and packaging design for the HillBilly® beverage line and is preparing for a Spring 2014 launch.

Real Brands, Inc. currently owns the exclusive worldwide license for non-alcoholic beverages (i.e. lemonade, iced tea, etc.), beer and malt beverages with HillBilly Brand.

HillBilly Brand beverages will be the first product launch for the Real Brands Beverage Group, and the first new launch for Real Brands overall. "We have developed eight (8) great tasting, all natural flavors of Iced Teas, Lemonades and Half & Half featuring unique camouflage labels that we believe will appeal to consumers everywhere," said Jerry Pearring, Real Brands Chairman and CEO.

Mike Abbaticchio, President and co-founder of HillBilly Brand, stated, "We are very excited about the launch of the HillBilly drink line! We have created some great tasting classic country flavors that will appeal to everyone that has a little HillBilly in them." The "Born Country - Raised Outdoors" positioning of the HillBilly Brand has helped grow the local South Florida clothing line into an internationally licensed brand with a rapidly expanding lineup of consumer products.

"We have had excellent feedback on the line so far and are already planning new flavors and packaging concepts," said Ed Schwartz, President of Real Brands. "Camouflage has become mainstream but also reinforces the positioning of the HillBilly Brand. Overall, we expect a broad demographic to identify with this product and brand."

HillBilly Brand beverages will be the first product launch for the Real Brands Beverage Group, and the first new launch for Real Brands overall. The company is actively working to expand its portfolio of partner brands.

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