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Reed's expands sodas distribution in Canada

DBR Staff Writer Published 16 May 2013

Reed's, a US-based maker of natural sodas, has entered into a distribution agreement with Canada-based Lassonde Industries to distribute its family of soda brands across Canada.

Lassonde Industries is a manufacturer of a wide range of fruit and vegetable juices and drinks throughout Canada and the US.

Reed's sales and marketing senior vice president Neal Cohane said that this partnership is aimed at the development of its brands in Canada.

"We anticipate significantly increasing our retail footprint in the coming months in Canada, and look forward to working with Lassonde to make Reed's and Virgil's nationally recognized brands in the Canadian marketplace."

Reed's founder and CEO Chris Reed said: "This new partnership will be the catalyst to significantly enhance our revenue in the future."

The company offers natural sodas that are sold in over 13,000 natural food markets and supermarkets across the US.