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Reed's partners with Pepsi-Cola bottler to expand soda line distribution

DBR Staff Writer Published 06 June 2013

Reed's, a US-based maker of natural sodas, has partnered with Pepsi-Cola bottler Bernick's to distribute its Reed's Culture Club Kombucha soda line across Minnesota and select cities in Wisconsin.

Reed's Culture Club Kombucha joins the line of products distributed by Bernick's, such as Reed's Ginger Brews, Virgil's Sodas, Pepsi Cola, Mountain Dew, Dr Pepper, Miller Brewing brands and New England Coffee.

The company's raw organic Kombucha line is a blend of Oolong and Yerba Mate teas brewed in spring water. It is available in several flavors including Lemon Ginger Raspberry, Goji Ginger, Hibiscus Ginger Grapefruit, Lemon Ginger Raspberry, Cranberry Ginger, Pomegranate Ginger, Coconut Water Lime and Passion Mango Ginger.

Reed's sales & marketing senior vice president Neal Cohane said: "This enhanced partnership with Bernick's will drive volume and increase exposure of Reed's Culture Club Kombucha, further fueling the momentum we are experiencing across the country."