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Reed’s selects Senuca as new Californian distribution partner

DBR Staff Writer Published 21 February 2014

American natural soda maker Reed’s has entered into a new distribution partnership with Senuca Beverages, in a move to expand the distribution of its products.

Senuca Beverages offers continued expansion throughout a network of convenience and grocery stores in greater Sacramento, California.

Under the partnership, Senuca will distribute the complete range of Reed's Ginger Brews, Virgil's Root Beers and Reed's Culture Club Kombuchas throughout the greater Sacramento region.

Reed's sales and marketing senior vice president Neal Cohane said that Senuca has a small, but aggressive, service-oriented sales force committed to expanding the Reed's brands in the region.

Senuca Beverages owner John Senuca said, "The new addition of our refrigerated warehouse now gives us the capability to expand into the exciting kombucha category. This is the fastest growing segment in soft drinks today and we will be distributing the best-tasting kombuchas on the market today."