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Peet's Coffee invests in Revive Kombucha brewery

DBR Staff Writer Published 28 August 2017

California-based fermented beverage-maker Revive Kombucha has raised $7.5m in Series B funding, led by Peet's Coffee.

Revive Kombucha will use the funding for scaling up the operations and to expand its nationwide distribution.

Presently, its products are distributed across nearly 50 states at retailers like Trader Joe's, Whole Foods, The Fresh Market, Wegmans, and Safeway.

The investment and the new-found relationship will result in the distribution of Revive's products across California by Coldcraft, a Peet’s Coffee-owned chilled Direct-Store-Delivery (DSD) network.

Coldcraft is claimed to be the only company-owned chilled distribution network in the coffee industry which distributes Peet’s and Stumptown Coffee Roasters bottled cold brew.

It will expand Revive’s market reach in the state, in more than 1600 food service, grocery and Peet’s Coffeebar locations.

Coldcraft chairman and Peet’s Coffee Consumer president Eric Lauterbach will also be joining the board of directors at Revive.

Revive which was founded in 2010 by Sean and Rebekah Lovett produces organic, non-GMO, Fair Trade certified naturally fermented drinks with live probiotic cultures.

The company secured its round A financing from Prolog Ventures co-founder Ilya Nykin; Good Eggs CEO Bentley Hall; Rodeo Ventures founder Wes Crain; Greenhouse Capital founder and managing partner, Peter Henig; Blueberry Ventures founder Arif Fazal and Traditional Medicinals CEO Blair Kellison

Eric Lauterbach said: "We are delighted to partner with Revive Kombucha, a company that shares a similar handcrafted approach to Peet's Coffee.

"Our investment reflects our belief in the strength and promise of the Revive brand and our own mission to build an outstanding portfolio with multi-channel reach. In so doing, we will enable Revive to better engage with its customers and accelerate its business."

Revive Kombucha founder and CEO Sean J. Lovett said: "Our culturally aligned partnership with Peet's Coffee, a beloved San Francisco heritage brand, will provide Revive Kombucha with a support system to fulfill our goal of reaching the millions of people demanding tasty and healthy beverage offerings.

"With this investment, we can continue our commitment to innovative individualized brew batches and natural fermentation methods to create unique kombucha beverages that spotlight the true stars of the show, our premium ingredients."  

Image: Revive Kombucha receives $7.5m in series B funding led by Peet’s Coffee. Photo: Courtesy of PRNewswire/Peet's Coffee.