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Robeks Smoothie reports 9% rise in same store sales

DBR Staff Writer Published 26 September 2013

Robeks Smoothie, a US-based premium smoothie and juice franchise, has reported an increase in year-over-year same-store sales for 21 consecutive months.

The smoothie company's average store revenue rose by 9% through August 2013 compared to the same period last year.

The increase was driven by a range of new menu items that have been culminated in January with the launch of a revamped menu, reorganized into new categories such as Performance, Power, Nature's Best and Fan Favorites, the company said.

Robeks claims that a major boost in sales has come from the company's vegetable juice. The sales of juice has doubled across the nation, while it has tripled in some locations.

Robeks' smoothies made with Greek yogurt, Tropi-KALE smoothie and Almond Milk & Date smoothies have also contributed to the increase in sales.

Commenting on the sales, Robeks CEO Steve Davidson said, "We worked with our franchisees to learn more about our customers and what they are looking for. Those insights combined with our market research led to the new menu, which has been a huge hit."