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Robinsons Fruit Shoot introduces new No Added Sugar Strawbrainy flavor

DBR Staff Writer Published 26 September 2014

Britvic, one of the leading soft drinks companies in Europe, today announces the launch of a Robinsons Fruit Shoot No Added Sugar flavor, Strawbrainy, a new flavor developed exclusively for the U.S. market.

The global kids' brand introduces the flavor with playfully spooky, kid-friendly limited-edition packaging, along with themed activities on the brand's Facebook page, to fuel kids' imaginations for the Halloween season.

"The new Strawbrainy flavor, with colorful, limited-edition fun packaging, was developed to be a hit with moms and kids alike for the Halloween season," said Paul Basford, Vice President, Britvic North America. "Our research and development team leverages U.S. consumer insights to create flavors that appeal to local tastes, and with this latest introduction to our product portfolio, we expect the Fruit Shoot brand to thrive in the U.S."

Robinsons Fruit Shoot is available in both No Added Sugar and Regular varieties and is made with real fruit juice and contains no high fructose corn syrup. Fruit Shoot drinks are packaged in colorful bottles with a convenient re-sealable sports cap to ensure easy drinking on-the-go. The new No Added Sugar Strawbrainy flavor features strawberry, grape and apple juices and is low in calories, with 15 calories per bottle. The new flavor will be available in single-serve and six-packs of 10.1 fl oz bottles and has a suggested retail price of $.99 per bottle and $3.99 per six-pack.

For the upcoming Halloween holiday, Fruit Shoot is featuring fun activities for moms and kids on the brand's Facebook page and on their website, www.fruitshootusa.com. On both websites, kids can meet the Strawbrainy character and see teasers and videos about his spooky adventures. Coupons will also be available to print via the Facebook page, with an offer for consumers who buy three bottles of single-serve Fruit Shoot to receive one free bottle.

"By introducing a new flavor with limited-edition packaging, Britvic can amplify in-store marketing with our key retailers during the Halloween holiday season," said Paul Basford. "Our proven marketing initiatives will come to life as we continue to seek to captivate the U.S. consumer audience."

Britvic introduced Robinsons Fruit Shoot to the U.S. market in 2008 and continues to pursue growth for its brand portfolio in the U.S. through distribution partnerships with PepsiCo. Fruit Shoot is widely distributed in Walmart, Family Dollar and 7-Eleven, amongst other grocery and convenience stores.



Source: Company Press Release