Royal Crown Cola launches new flavors for global bottler network
Royal Crown Cola International (RCCI), a division of Cott Beverages, has made RC Kick cola and the RCQ Special Edition Flavors line available to its bottler network in emerging markets such as Africa, Southeast Asia and Latin America.
These new options join the company's existing line of beverages, which includes, Ben Shaws, Cott Rain Energy Drink, Chadwick Bay, RC Cola, RCQ and Upper 10.
RC Kick Cola combines the taste of RC Cola with the added punch of exotic fruit guarana. Available in two and 0.5l bottles, as well as 16oz cans, it features an advanced blend of sugar and sweeteners.
The RCQ Special Edition Flavors line is available in flavors including Guava Melon, Cranberry Acai, Sicilian Lemonade and Guarana. It comes in 0.5l bottles and 16oz cans.
RCCI marketing vice president Moshy Cohen told packagingeurope.com that their goal is to help their bottlers win consumers in emerging markets who are looking for new flavors.
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