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Shamrock Farms introduces new cold brew coffee and milk

DBR Staff Writer Published 15 September 2016

US dairy products producer Shamrock Farms has launched new cold brew coffee and milk.

The product combines 100% Colombian coffee with Shamrock Farms milk with no added hormones.

The company says that the product has been created by pairing quality milk with cold brew taste that customers seek.

It says that the refrigerated category for coffee stands at 48% and the sale of cold brew products has gone up by 115% last year.

With the new product, the company wants to capitalise on the increasing demand for ready-to-drink coffee category.

Shamrock Foods Company Chief Marketing Officer Ann Ocaña said: "Refrigerated, ready-to-drink coffee is one of the fastest growing beverage categories.

"Our research revealed the opportunity to pair the smooth taste of cold brew coffee with our farm fresh milk, creating a taste profile that is spot on for both the cold brew fan and those just discovering the trend."

The company said that millennials, in particular are behind the growth of cold brew coffee. The demography enjoys a smoother and less acidic taste of cold brew coffee than an iced coffee.

The Columbian coffee beans going into the cold brew coffee and milk have been roasted to perfection, grounded and then steeped in cold water for more than 10 hours. This process, it says, brings out a rich flavour and can also provide twice as much natural caffeine present in a regular coffee.

This is added to the Shamrock Farms’ fresh-farm milk along with cane sugar and the mixture brings out a smooth and slightly sweet cold brew coffee, the company said.

Ocaña said: "We always have something new brewing for our milk and this time that can be taken literally.

"Coffee and milk has long been the perfect match, but we're making it easier and tastier to enjoy them together."    

Shamrock Farms’ Cold Brew Coffee and Milk is available in Original, Mocha and Vanilla flavours and comes in ready-to-drink on the-go bottles.

The company will begin distribution beginning this fall at its home state Arizona and plans for national rollout in early 2017.

Image: Shamrock Farms brings out new Cold Brew Coffee and Milk, available in Original, Mocha and Vanilla flavours. Photo: Courtesy of PRNewsFoto/Shamrock Farms.