Slush Puppie purchases Beverage Concepts Benelux
British ice crystal drinks business Slush Puppie has purchased stake in its long-term partner in France and Benelux - Beverage Concepts Benelux (BCB).
The transaction forms a part of the company's plans to expand its ice crystal drinks business across Europe.
BCB oversees Slush Puppie's distribution of Ice Crystal Drinks brand offering equipment, product and service to retailers.
Beverage Concepts Benelux director Pieter Corstiaans said that being part of the wider European arm of Slush Puppie Ltd will allow BCB business and staff to gain new opportunities in the Ice Crystals Drinks market.
Corstiaans will continue as the general manager for the Dutch and French arm of Slush Puppie.
Slush Puppie has also announced plans to invest more than £8m in infrastructure, staff and equipment in the future.
Slush Puppie European operations director Julian Reid said that Slush Puppie has market-leading infrastructure across the UK and Western Europe, enabling the company to further invest in its brands, people, customer programs, and new opportunities for frozen beverages in these markets.
"We are excited about the strengths and knowledge we can gain from the BCB business and they will be an asset to our current infrastructure," added Reid.
Image: Slush Puppie produces and markets ice crystal drinks. Photo: courtesy of tiverylucky / FreeDigitalPhotos.net.