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SodaStream believes the future is in less calories and more nature

DBR Staff Writer Published 12 May 2014

While the global soft drinks market has been forecast to increase at a compound annual growth rate (CAGR) of 3.5% from 2013-18, to reach a market value of $6.3 billion by 2018*, this strong growth is characterised by the global beverage industry's highly competitive nature.

Food ingredients caught up with Yaron Koppel, Chief Innovation & Design Officer at SodaStream who said the critical advice he would offer to manufacturers who want to stay ahead of the competition is to "make sure your line is original and build into the future trend of less calories and more nature".

With increasingly health-conscious customers looking for more natural products that offer more than just refreshment and shy away from products that contribute to growing health concerns, SodaStream have developed a number of ranges to target these consumers.

The Diet Range incorporates sweeteners for effective calorie-reduced options and the Sparkling Naturals Range provides a natural soda alternative with no artificial flavours, colours, sweeteners or preservatives.

Cocofina Coconut Water Founder, Jacob Thundil, added that "clean label with a clean conscience? is the greatest challenge faced by the beverage industry with regards to ingredients innovations. Today's customers have information available at their fingertips so it makes sense to be upfront and honest with your consumers about what is going into your products".

Jacob and Yaron will be speaking on these strategies at the upcoming Beverage Ingredients Forum held at the Koepelkerk at the Renaissance Hotel, Amsterdam on 10-11 June 2014.

This industry meeting place to discuss the latest beverage ingredients trends and innovations already has attendees registered from beverage manufacturers including Britvic, United Soft Drinks, Freedrinks, Pivovarna Union Brewery, Medibel and Highland Spring Group.

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