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SodaStream introduces new single-use capsule flavor concentrates

DBR Staff Writer Published 22 November 2013

SodaStream, an Israel-based carbonation beverage systems producer, has introduced a new flavor concentrates in a single-use capsule - SodaStream Caps.

The SodaStream Caps are made for exclusive use with a SodaStream home soda maker. Each cap, when placed onto a carbonated SodaStream bottle and pressed gently, releases perfect amount of pre-measured flavoring into the carbonated water, the company claims.

SodaStream Caps are available in variant flavors including cola, diet cola, ginger ale, and diet pink grapefruit as well as variety packs of eight different regular and diet soda flavors.

Commenting on the launch, SodaStream CEO Daniel Birnbaum said that SodaStream is the 21st century way to enjoy sparkling drinks at home.

SodaStream USA president Gerard Meyer said, "Our initial launch will be exclusively at Bed, Bath & Beyond (BBBY), with a more expanded list of retailers and flavors expected during the course of 2014."