SodaStream to offer exclusively co-developed Ocean Spray juice blends
Israel-based SodaStream International has entered into a strategic license agreement with Ocean Spray Cranberries to offer exclusively co-developed juice blend concentrates through its home beverage carbonation system.
Initial flavors will include regular and diet versions of Cranberry, Cranberry-Grape and Cranberry-Raspberry.
The juice blend concentrates are expected to be available in the US and Canada during the second half of 2013.
Ocean Spray chief operating officer Kenneth Romanzi said: "We view this partnership as a new, incremental growth opportunity for our grower-owners, which offers an innovative and fun solution for consumers looking for healthful products."
SodaStream CEO Daniel Birnbaum said that the partnership opens up a range of new, better-for-you carbonated cranberry-blend flavors.
"We believe this relationship further demonstrates the appeal of SodaStream as a smart, empowering choice for consumers looking to enjoy carbonated beverages of their favorite flavors at home, made fresh and exactly as they want it each time," Birnbaum added.
Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, Canada and Chile, as well as 35 Florida grapefruit growers.