Soft drink maker Maine Root deploys Content Raven software
Maine Root, a brewer of fair trade certified soft drinks, has deployed Marlborough-based content security company Content Raven’s solution to protect sensitive information when sharing it with vendors.
The company's beverages like Ginger Brew and Sarsaparilla are available at soda fountains in certain retailers across the US.
Maine Root was looking for a solution to protect its confidential information while still enabling it to be shared as needed.
Content Raven's unique cloud-based content control and analytics solution enables secure distribution of content by protecting the actual files and giving senders complete control over how and where those files are accessed by the recipient.
Users can also track the geographic location of viewers, the frequency of views, and duration of each view, and even the type of device it is viewed on.
President Mark Seiler said that Content Raven allows them to share proprietary data with clients and new business contacts securely.
"The in-depth user analytics ensure I have insight into who is viewing our content and allows me to monitor for improper usage, which helps keep everybody honest. It is easier to implement and offers more thorough protection than a conventional NDA," he added.
Recipients can adopt the technology immediately, without any training or support, as the solution does not require any set-up or software installation, claims Content Raven.
Content Raven CEO Ron Matros said: "We're excited to be part of Maine Root's success by allowing them to pursue new business opportunities while eliminating the risks commonly associated with data sharing."