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Starbucks plans to expand footprint in Germany

DBR Staff Writer Published 15 November 2013

American global coffee company and coffeehouse chain Starbucks is planning to expand its presence in Germany, by opening new stores.

Starbucks

The coffee retailer, which is aimed at making profit in Europe's largest economy, will focus on Berlin, Munich and Duesseldorf, reported Reuters.

According to the company, the proposed stores will be set up in train stations, motorway service stations, alongside Corner Cafes, which are self-service areas within offices.

Meanwhile, Starbucks is seeking to launch new stores under a franchise system, and it has already started franchising in Britain, while planning to award a first license in France in 2013.

Starbucks Europe, Middle East and Africa division head Kris Engskov was quoted by the news agency as saying, "I am certain that our new strategy will lead to long-term profitability in Germany, France and Britain."

In addition, the company is currently planning to open 150 new stores across Middle East and Africa in its new fiscal year.

Starbucks roasts, markets, and retails specialty coffee across the world.


Image :Starbucks to open new stores in Germany. Photo courtesy of Starbucks Coffee Company