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Starbucks to offer single-origin Indian coffee in US

DBR Staff Writer Published 28 June 2016

Starbucks will offer a single-origin coffee from India to customers in the US under an expansion of its joint venture partnership with Indian conglomerate Tata Group.

Tata Starbucks image

Starbucks customers in the US will now be able to experience a rare, small-lot coffee from the Tata Nullore Estates ssituated in the Coorg region of India.

The brand, Starbucks Reserve Tata Nullore Estates, will be the first coffee from India to be roasted at the Starbucks Reserve Roastery and Tasting Room.

It will only be available at the coffee company's Seattle location later this year.

Starbucks Coffee chairman and CEO Howard Schultz said: "Starbucks Reserve Tata Nullore Estates, the first ever Starbucks Reserve coffee sourced exclusively from India, highlights the deep coffee heritage and expertise of both companies to source, roast and distribute the finest-quality arabica coffees and elevates the story of India coffee for our customers."

Starbucks has also unveiled plans to increase its coffee roasting capacity for supplying its stores in India. The company has over 80 stores across six cities in the country.

The roasting and packaging facility in Kushalnagar, Coorg, Karnataka, roasts Starbucks India Estates Blend and Espresso Roast coffees.

It will soon expand to include both Kenyan and Sumatran coffees for Starbucks stores across India.

Tata Sons chairman Cyrus Mistry said: "Our journey with Starbucks since 2012 has been gratifying and we are pleased to build on the strong relationship between Starbucks and the Tata group as we continue to further advance Indian coffee around the globe.

"We are honored to be sourcing the finest Indian coffee and introducing Starbucks customers outside India to its quality for the first time."

Image: Cyrus Mistry, chairman, Tata Sons Limited and Howard Schultz, chairman and ceo, Starbucks Coffee Company at the iconic Starbucks Reserve Roastery and Tasting Room in Seattle, Washington. Photo: courtesy of Starbucks Corporation.