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Swire Coca-Cola signs deal for expansion of marketing territories in Pacific Northwest

Published 01 November 2016

Swire Coca-Cola, USA has signed a definitive agreement for the expansion of its sales and marketing territories in the Pacific Northwest.

The territories are in the states of Washington, Oregon and Idaho and include the cities of Seattle and Spokane in Washington and the city of Portland in Oregon.

The agreement includes the acquisition of production facilities near Seattle and Portland and distribution facilities in the territories.

The agreement signals another expansion of Swire Coca-Cola’s growing footprint in the United States. The Utah-based company now operates in 13 western states.

Prior to this agreement, Swire Coca-Cola held smaller territories in Washington, Oregon and Idaho.

Swire Coca-Cola, USA president and CEO Jack Pelo said: “We are very pleased to enter into this agreement with The Coca-Cola Company.

“This latest grant of additional territory rights, on the heels of prior deals to expand our territories in Colorado and Arizona, underscores the important role Swire is playing in The Coca-Cola Company’s refranchising initiatives in North America.”



Source: Company Press Release