Three Kenyan bottling companies to merge
Three Kenyan bottling companies, Kisii Bottlers, Mount Kenya Bottlers and Rift Valley Bottlers are set to merge into a single entity named Almasi Beverages soon.
The KES4.2bn ($50m) worth merger, which is subject to shareholder and regulatory approval, was proposed to effectively tackle rising costs of each individual company.
Almasi Beverages creation will formally combine the governance and shareholding of all the three companies within four months.
A joint statement by the three bottlers stated that the ownership reorganization is a normal practice in the corporate world when shareholders seek to better capture opportunities, reported Standard Digital.
"The move will build on the existing high quality and best practices at each of the bottlers to develop a strong platform for growth in the non-alcoholic ready-to-drink beverages market in Kenya," according to the statement.
"The move will allow each of the three companies to serve their respective territories by bringing together combined resources and taking advantage of economies of scale to capture greater production and distribution efficiencies.
"Almasi Beverages Ltd will position the companies to better serve the existing market and take advantage of the emerging opportunities in line with the rapidly-changing consumer trends."
All three bottling companies are currently under bottling agreements with the Coca-Cola Company.
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Soft Drinks Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Buy online from $449
Comments may be moderated for spam, obscenities or defamation.