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True Drinks announces AquaBall Pledge and Brand Ambassador program

DBR Staff Writer Published 17 June 2016

True Drinks Holdings has launched AquaBall Pledge and Brand Ambassador program.

These programs continue the Company's focus on educating, connecting and uniting parents in providing healthier options for children.

AquaBall is leading the way by offering the only zero sugar, zero preservative, zero calorie children's beverage on the market.

The AquaBall Pledge is the launch of a national campaign encouraging children to make one healthy choice a day by reducing sugar in their diets. When a child 'Takes the AquaBall Pledge' they are joining in the battle against childhood obesity and diabetes and choosing healthier options.

The children are sent a wristband, a coupon for a free AquaBall and merchandise. As they complete each month a new wristband is sent out to them, with a new color.

Once they complete three months they receive a gold wristband and will be entered into a drawing for an AquaBall Party with their friends. To find out more information and to take the AquaBall Pledge go to www.aquaballdrink.com/pledge.

True Drinks chief mom Aubrye Foote said: "Kids drink more than they eat and most of the kid's beverages on the market today are packed full of sugar. Even if there isn't any 'added sugar' in the beverage, one drink can exceed the daily amount of sugar a child should have.

"Our idea was to create the AquaBall Pledge to encourage families to have fun while making a healthy choice at the same time. If they replace their favorite juice pouch or soda with an AquaBall, they immediately eliminate at least 9 grams of sugar.

"Every little change is a step in the right direction. I'm hoping that every parent joins me in the AquaBall Pledge and encourages their friends to join as well."

In May 2016, the Company launched a Brand Ambassador program to expand brand awareness and engagement with parents by developing advocates of our product with our #AquaBallMoms.

Each 'AquaBall Mom' provides credible, trustworthy promotion and visibility to AquaBall. Through the ambassadors' blogs and social media platforms, the AquaBall Moms are sharing their personal opinions and experiences of AquaBall and sampling product to their friends and followers.

The mom-to-mom recommendation is essential when marketing a kid's beverage such as AquaBall. The effects of the 'Mom' Brand Ambassador program is remarkable. The Company's goal has always been to empower moms with the truth and not savvy marketing campaigns that aim to trick moms into thinking that 'less' sugar is NO sugar.

True Drinks CEO Kevin Sherman said: "When we created the position of Chief Mom, we wanted the authenticity of a real mom talking with parents and not at them. Aubrye has shared her thoughts on children's health and healthier choices with those parents who make decisions about their children's well-being."

"We are seeing increased engagement with parents, and the launch of the AquaBall Pledge and our AquaBall Moms Brand Ambassador program will augment that reach dramatically."

Source: Company Press Release