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Gusto launches low calorie Fairtrade cola in UK

DBR Staff Writer Published 31 August 2016

Gusto has launched its low calorie Fairtrade cola in the UK in a 250ml can.

Gusto Cola is produced using a blend of organic herbs and spices which include African Cola Nut, Fairtrade Madagascan vanilla, Neroli, Cinnamon, Nutmeg and Coriander.

The company says that this practice provides a fair deal to the farmers and their communities in those regions.

The company claims that these herbs and spices help in creating an authentic and complex Cola taste. It also says that the drink is suitable for consumers opting for vegan and vegetarian health choices.

Each can of 250ml has about 50 calories and includes ingredients such as Fairtrade cane sugar, organic stevia leaf extract, non-calorie sweetener and Erythritol, a natural zero calorie sweetener made from fermented plant material.

This combination, according to Gusto Cola reduces the calorie level to about half the calories found in a regular cola.

The 250ml can comes quite handy as a refreshment on the go and as a single serve drink at social occasions. The drink can be served neat, over ice and as a mixer with alcohol.

Gusto Cola says that it does not use any artificial flavourings that are generally used in regular colas such as aspartameacefulsame-Ksucralose and saccharin. It says that these flavourings do not even come close to the real vanilla extract that is used on Gusto Cola.

It also claims to be using cola nut which is found in West Africa and which is central to their culture and religion. The cola nut offers a bitter flavour which acts as a counterbalance to the sweet and citric flavours offered in its drinks.