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Unilever to sell AdeS soy beverage business to Coca Cola

Published 02 June 2016

Unilever has agreed to sell AdeS soy beverage business in Latin America to Coca Cola FEMSA and The Coca Cola Company for $575m.

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AdeS was established in Argentina in 1988. It is currently available in Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile, and Colombia.

The deal, is subject to regulatory approvals and customary closing conditions, expands Coca-Cola's sales of non-soda drinks and increase its business in Latin America.

Unilever Latin America EVP Miguel Kozuszok said: "This sale is a step in reshaping our portfolio in Latin America to deliver sustainable growth for Unilever and enables us to sharpen our focus. AdeS is an iconic brand and we believe that its potential can be fully realized within the Coca-Cola system."

Coca-Cola said the purchase marks another milestone for its system in offering increased choice of nutritious products to its consumers.

Coca-Cola FEMSA CEO John Santa Maria said: "AdeS complements and reinforces our non-carbonated beverage portfolio offer, providing our consumers with a wider range of choices.

"Together with our partner, The Coca-Cola Company, we will leverage the leading position of the AdeS brand, integrating it into our robust route-to-market model to drive value and further innovation on this new beverage platform."


Image: Coca Cola to buy Unilever's AdeS soy beverage business. Photo: courtesy of Amy Sparks.