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Verve energy drink drives Vemma Nutrition sales

DBR Staff Writer Published 08 August 2013

Vemma Nutrition, a US-based liquid nutrition company, has reported sales of $20m per month in July 2013, driven by its Verve healthy energy drink brand.

The company took seven years to reach the $10m monthly sales mark in July 2012.

Vemma Nutrition has also reached 30,000 monthly customer and Brand Partner enrollments in July 2013.

Verve healthy energy drink brand, including the release of Verve Bold in January 2013, has given a boost to the sales selling over four million cans in the first five months.

Vemma marketing and brand development executive vice president Mark Patterson that the company will enter into coffee and tea markets in 2014.

"And there's the upcoming launch in January of Vemma's new Chris Powell Bod-e™ Shake in a ready-to-drink (RTD) can. Verve has taught Vemma an important lesson -- RTD is critical for massive acceptance and consumption," Patterson added.

Vemma founder and CEO BK Boreyko said: "We expect sales will continue to increase as school gets back into session, and with the new Verve ParTea™, a flavored iced tea energy drink which will be released this fall, followed by Verve MoJoe™, a vanilla latte flavored iced coffee, in January 2014."