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Vis Mundi and Levant Capital buy equity stake in Power Horse Energy Drinks

DBR Staff Writer Published 07 June 2016

Vis Mundi and Levant Capital have acquired an equity stake in Austria-headquartered Power Horse Energy Drinks.

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Foodstuffs and beverages producer S. Spitz launched the Power Horse brand 22 years ago as an energy drink developed and manufactured in Austria.

Power Horse is currently available in over 40 countries globally. New investors will help speed up the brand's expansion by using their category expertise and regional knowledge.

The new shareholders are anticipated to drive better growth, increase the brand's consumer and in-market franchise.

The management and corporate governance standards will also be strengthened by implementing global best practices.

Vis Mundi founder and CEO Salvatore Caizzone said: "Power Horse already enjoys strong exposure to emerging markets, as well as a young and dynamic target audience. Our long-term vision for the brand is to become a lifestyle icon."

Power Horse founder Walter Scherb said: "The newly established partnership with two firms that have such a successful track-record in the FMCG business, as well as in-depth experience in the focus markets of Power Horse, will undoubtedly allow the company to continue on its path of strong and sustainable growth in the coming years."

Wolf Theiss acted as lead transaction counsel to Vis Mundi and Levant Capital, while Eckert Fries Prokopp Rechtsanwälte advised the sellers on the transaction.


Image: S. Spitz launched the Power Horse brand 22 years ago as an energy drink developed and manufactured in Austria. Photo: courtesy of PRNewsFoto/Levant Capital.