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Welch’s Concord grape juice gears up for launch across mainland Europe

Published 09 October 2015

USA-based Welch’s is to sell its Concord grape juice concentrate on the European mainland for the first time.

Welch's is one of America's oldest juice companies with nearly 150 years' experience of growing Concord grapes and transforming them into 100% grape juice. Today, grape is the 4th most popular 100% juice flavour in the US and a firm family favourite. Native to North America and grown by Welch's nearly 1,000 family-farmer owners, the dark purple Concord grape is renowned for its distinctively sweet and bold flavour and is recognised as a truly American 'superfruit'.

Under an exclusive distribution agreement with Netherlands-based Wild Juice, Concord grape juice concentrate will now be available for companies across the EMEA region to use in branded and private label beverages. The partnership will receive an official launch at the forthcoming Anuga trade show in Germany where Welch's senior international team will share a booth with Wild Juice (Hall 8.1 D010 E019).

The Concord grape is a plant nutrient powerhouse and its 100% juice has more polyphenols than many other commonly consumed juices , . A recent publication also showed that Concord grape juice has a greater concentration of polyphenols than several 'superfuit' juices . According to this study, Concord grape juice delivers 13% more polyphenols than blueberry juice, 24% more than acai juice and 53% more than cranberry juice.



Source: Company Press Release