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SToK introduces new ready-to-drink, cold-brew coffee

Published 22 September 2016

SToK has launched a new 48 oz. multi-serve ready-to-drink cold-brew coffee.

The coffee-forward beverage is made for people who want coffee to taste like coffee.

SToK is brewed low and slow at a cool temperature for a minimum of 10 hours to bring out every drop of smooth, one-of-a-kind SToKness.

Iced coffee is prepared via hot brewing, which forces the flavor from the bean bringing out the acidic, bitter notes of coffee.

SToK Cold-Brew Coffee is made with a proprietary Arabica-based blend and uses a higher ratio of coffee beans to water than typical hot brewing. The cool steeping process removes bitterness, resulting in a smoother, slightly sweet flavor.  

WhiteWave Coffee Creamers & Beverages marketing director Monisha Dabek said:  “We are excited to introduce new SToK Cold-Brew Coffee at a time when consumers are embracing the craft coffee movement at home and on the go.

“SToK has been a passion project for our team for several years. SToK celebrates the craft and creativity in making better coffee, with simple high quality ingredients.

"We challenge ourselves to keep an open mind until we land on something amazing, which we are now pleased to share in the form of the bold, smooth flavor of cold brew coffee in a ready-to-drink format.”

The new 48 oz. multi-serve comes in Un-sweet and Not Too Sweet varieties. The multi-serve is available for a suggested retail price of $4.99

The single serve 13.7 oz. comes in Mocha, Vanilla and Not Too Sweet Black varieties. It is available for a suggested retail price of $3.35



Source: Company Press Release