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Zevia launches zero-calorie, naturally sweetened energy and sparkling water line

DBR Staff Writer Published 01 July 2016

Zevia introduces two new product lines to its portfolio: Energy and Sparkling Water.

The new lines will complement the brand's existing 90-percent share of the natural zero-calorie soda market in the United States.

Energy: Zevia CEO Paddy Spence said: "We all love the boost we get from caffeine, but current energy drinks on the market are loaded with either sugar or artificial sweeteners, as well as a bunch of exotic supplements.

"We created a line with zero calories, 120mg of caffeine from coffee extract, sweetened with stevia, and no additional supplementation. It's a better-for-you option in a category that has not been known for healthy ingredients."

Sparkling Water: Spence said: "Flavored sparkling water has become very popular, but for many of us, these unsweetened products just don't deliver from a taste perspective.

"A little sweetness, from stevia, along with zero calories, no sugar, and Non-GMO Project Verified flavors, makes sparkling water come to life."

Zevia Energy will feature single-serve, 12-ounce slim cans with 120 mg of natural caffeine, with a suggested retail price of $1.99 per can.

Zevia Energy will be available in three flavors: Mango Ginger, Raspberry Lime and Grapefruit. Zevia Sparkling Water, to be sold in eight packs with a suggested retail price of $5.99, will include four flavors: Lime, Blackberry, Cucumber Lemon and Mandarin Orange.

Both lines are Non-GMO Project Verified, zero calories and sweetened with stevia.

Zevia Energy and Zevia Sparking Water will be available in the United States in Sprouts Farmers Markets, Amazon.com, Puget Natural Markets in Seattle, and Woodman's Foods in Wisconsin.

Spence added: "Our experience building the first mainstream zero-calorie, naturally sweetened soda brand has been that consumers are looking for better-for-you versions across the beverage category.

"We're looking to address obvious consumer needs as we expand natural diet beverage options - energy with clean ingredients and flavored sparkling water with a bit of sweetness were a good next step."

In addition to their new product lines, Zevia is celebrating its role as the first soda sponsor of the Reebok CrossFit Games, to be held at the StubHub Center in Los Angeles from July 22-24. The brand is also in its third year as the only natural diet soda in Major League Baseball, with its sponsorship of the Oakland A's.



Source: Company Press Release